Translation Case Study: Beauty and Healthcare Consumer Packaged Goods

How Rennert Translation Group enabled a successful international product launch with effective cross cultural brand communication.

The Assignment: Translate and Localize Ads and Labels for a Line of International Beauty Products.

The Target Countries: Greece, France, Canada, Belgium, Holland, Spain, Finland, Portugal, Italy, Denmark, Norway, Sweden, Germany, Latin America, and the United States.

The Languages: French, Dutch, Spanish, Finnish, Portuguese, Italian, Danish, Swedish, Norwegian, German, Greek.

The Challenges: The original ad copy for this project was well-written and nuanced. The translators had to be good creative writers who could convey the marketing message to each target country with cultural and linguistic subtlety. At the same time, the product labels required precision and experience with technical terminology and the legal protocols in every marketing destination.

This assignment had an especially tight deadline. That presented Rennert's project manager with a challenge. Traditionally, all translations were sent for in-country review. However, it was summertime and many of the company's overseas managers were on vacation. The logistics for this job would be tricky.

The Process: The Rennert project manager, who had been working with this beauty company for a while, had compiled a glossary of terms previously approved by the company's reviewers. That saved her some time in both the translation and review segments of the project.

The project manager was able to count on the expertise of her entire translations team, all of whom had years of experience working with general beauty terminology and the specific style of this client. Given the extenuating circumstances, the Rennert translators were able to deliver high quality work very quickly. That gave the project manager more time to work with her contact at the beauty company to find alternative reviewers overseas. She was helped by the careful records she had kept of the company's staff.

The Result: The ads and labels were approved, the product launch campaign didn't skip a beat and went on to be successful. The client was thoroughly satisfied with the outcome.

Learn more about the Rennert Translation Group's services for beauty products and consumer packaged goods.